Jan 23, 2017Announcing Brigham Health
New name reflects the Brigham’s role as a world leader in maintaining and restoring health, encompassing care delivery, scientific discovery and education
Brigham and Women’s Health Care announces the launch of Brigham Health, its new brand name that describes the specialized and compassionate care that is provided at the academic medical center in Boston, while also representing the Brigham’s global reach in maintaining and restoring health through leading-edge models of care and breakthrough therapies.
Brigham Health replaces the previous parent corporation name of Brigham and Women’s Health Care and encompasses Brigham and Women’s Hospital, Brigham and Women’s Faulkner Hospital and the Brigham and Women’s Physicians Organization. All three entities will retain their names.“Brigham Health reinforces that we are not just one point on a map, or even one point of discovery,” said Betsy G. Nabel, MD, president of Brigham Health. “By unifying all we do under Brigham Health, we can continue reaching outward – with our many programs and services, our international initiatives, our educational activities, and our groundbreaking research – improving the lives of people throughout this country and around the world.”
Market research has shown that many people outside of New England perceive Brigham and Women’s Hospital to be a women’s hospital. This new branding umbrella – Brigham Health –acknowledges the Brigham’s expanded portfolio of services that go beyond treating illnesses to managing the health of populations and shaping care in new ways, both in the U.S. and abroad, by advancing and applying scientific discovery and in partnership with organizations who seek the hospital’s expertise and guidance.
“Our clinicians and researchers collaborate across many disciplines and specialties, passionately committed to delivering breakthroughs that help people everywhere. This culture of innovation and discovery underpins all we do. Our focus is on developing exciting new ways to keep people in optimal health and fight disease that threatens their well-being,” Nabel said. ” Brigham Health will help people everywhere make the best decisions about their health, even if they never set foot inside of our facilities.”
Brigham Health offers access to information, education and care through multiple locations, national and international affiliates, and virtual programs. Learn more at the Brigham Health website.
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