(Boston, MA– May 26, 2020) Brigham and Women’s Hospital is joining a nationwide fitness movement to honor and support frontline health care workers who have worked tirelessly to save lives and keep hospitals safe. Beginning Tuesday, May 26, and culminating on Sunday, June 14, #FitForTheFrontLine invites Americans young and old to move, safely exercise, and get physically active to increase awareness and raise funds to support our nation’s health care heroes.
The call to action is simple: Choose any safe physical activity; dedicate your activity to the #FitForTheFrontLine organization; post the institution donation link; and ask your network to pledge support. More information is available at bwhgiving.org/fit.
“The COVID-19 crisis has challenged and united our community in ways we’ve never experienced,” says Betsy Nabel, MD, president of Brigham Health. “At a time when we are more connected to our mission and shared purpose than ever before, we are honored to be part of a nationwide challenge that celebrates strength, solidarity, and community.”
“Over the course of the COVID-19 pandemic, the front line of nurses, doctors, scientists, and other support staff has met the historic challenge in the war against the virus,” said Richard A. Friedman, Co-Chairman, Mount Sinai Boards of Trustees and Chairman of the Merchant Banking Division of Goldman Sachs & Co. “The #FitForTheFrontLine challenge empowers all Americans to take part during this still-challenging time.”
Goldman Sachs & Co., Peloton, Discovery, NBCUniversal Owned Television Stations, dtx and Pinterest recognized the brave work of all frontline workers and have signed on to be the founding corporate sponsors for the #FitForTheFrontLine challenge. As part of their involvement, the sponsors will mobilize employees to join the movement, incentivize company-wide goals and/or matching donations, leverage senior leaders to serve as influencers, and promote the campaign through social media posts on their corporate channels.
#FitForTheFrontLine partner medical centers include Mount Sinai Health System, Baylor College of Medicine, BJC HealthCare, Brigham and Women’s Hospital, Cedars-Sinai, Cleveland Clinic, Columbia University Irving Medical Center, Hackensack Meridian Health, Johns Hopkins Medicine, Massachusetts General Hospital, Mayo Clinic, MedStar Health, Michigan Medicine, Montefiore Einstein, NewYork-Presbyterian, Northwell Health Foundation, Northwestern Medicine, NYU Langone Health, Penn Medicine, RWJBarnabas Health, Temple Health, The Warren Alpert Medical School of Brown University, University of Chicago Medicine, UW Medicine, Washington University in St. Louis, Weill Cornell Medicine, and Yale New Haven Health.
Brigham Health, a global leader in creating a healthier world, consists of Brigham and Women's Hospital, Brigham and Women’s Faulkner Hospital, the Brigham and Women’s Physicians Organization and many related facilities and programs. With more than 1,000 inpatient beds, approximately 60,000 inpatient stays and 1.7 million outpatient encounters annually, Brigham Health’s 1,200 physicians provide expert care in virtually every medical and surgical specialty to patients locally, regionally and around the world. An international leader in basic, clinical and translational research, Brigham Health has nearly 5,000 scientists, including physician-investigators, renowned biomedical researchers and faculty supported by over $700 million in funding. The Brigham’s medical preeminence dates back to 1832, and now, with 19,000 employees, that rich history is the foundation for its commitment to research, innovation, and community. Boston-based Brigham and Women’s Hospital is a teaching affiliate of Harvard Medical School and dedicated to educating and training the next generation of health care professionals. For more information, resources, and to follow us on social media, please visit brighamandwomens.org.